#ForTheLoveOfPrints Lauren Jones

I’m a freelance graphic designer based in North London. I have always lived in London and love the vibrancy and diversity of the city. Alongside my graphic design, I am a fully qualified Dance Fitness Instructor and run my own weekly exercise classes.

Since graduating from university, I have worked on various graphic design projects. These have included branding and logo design for a beautician, coffee shop and dance school, editorial design for a property development company and dry cleaners and illustrations for a church and university wall mural. Working as a freelancer gives me the opportunity to work with lots of different people from different work backgrounds. This makes my job enjoyable and never boring.

I get inspiration from everything around me. The projects that I work on have come from a wide range of clients, from beauticians to property developers. This means I am inspired by different things for different projects. I like to visit a business and meet my clients face to face before I begin designing. This enables me to create work that represents and pleases the clients and their businesses and not just produce what I like. I then work from home using either Adobe InDesign, Illustrator, Photoshop or After Effects. However, I always relish the chance to use more hands-on design techniques such as printmaking, bookbinding, paper cutting and marbling. 

I graduated in 2017 with a BA in Graphic Design from Middlesex University. As a freelance graphic designer, I provide a service rather than products or prints. I always aim, and so far have achieved, to produce work for my clients that they love. This year I hope to increase the number of projects I’m involved in and work with a broader range of clients.

I would like to start selling my own digital illustrations online and experiment with new design techniques. My Greatest achievement is my Graphic Design Degree and having the wall mural I designed permanently displayed in the Nursing and Midwifery department at Middlesex University.

What are your 3 tips for succeeding in the creative industry?

1. You can’t please everyone, some people have different styles, it doesn’t mean yours isn’t good.
2. When working on a project for a long time, take a break and go back to it in the morning with a refreshed mind.
3. Give things a go and remember you can always learn more

“Knowledge is power

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